MEDIA RELEASE

For Immediate Release

2020 Southwest Flooring Market Moves to the AT&T Stadium in Arlington, TX, “Home of the Dallas Cowboys”
New Regional Flooring Market Expands

(Dallas, TX): The Southwest Flooring Market (SWFM) will be moving its annual flooring market to the AT&T Stadium, January 9-10, 2020. Flooring suppliers and buyers have been converging in the DFW area during the second week of January for many years now to do business. Buyers have had to travel to several different venues in order to source new products from their suppliers and prepare for the upcoming year. This year, Market Maker Events, producers of the Southeast Flooring Market, the Southwest Flooring Market and the Mississippi Coast Flooring Market, answered the call from exhibitors and dealers to unify the market under one roof. The 2019 Southwest Flooring Market will be taking place January 9-10 at the Toyota Music Factory in Irving, TX. With exhibit space already sold-out, flooring manufacturers, distributors, and buyers are already looking at the 2020 show to be bigger and better. Due to the high demand for booth space, the SWFM is taking their 2020 event to the AT&T Stadium in Dallas, TX, Home of the Dallas Cowboys!

Calista Olson-Upham, Regional Sales Operations Manager with Mohawk Industries, tells us, “Mohawk is extremely excited to be a part of the 2020 Southwest Flooring Market. Having the many different flooring companies and manufacturers under one roof offers a level of convenience that our dealers have been looking for in this yearly event, but hosting them at AT&T Stadium now makes this truly a unique experience.”

Booth reservations for the 2020 market have started and over 50% of the space has been sold to top flooring manufacturers and distributors including, Mohawk Industries, Dreamweaver, BPI, Adleta Corporation, T&L Distributing, Stanton, Trinity, and more.

“News travels fast in this industry and the response to the initial launch of the 2020 Market has exceeded our expectations for this early in the process, says Barbara Stroup, Managing Partner of Market Maker Events. The AT&T Stadium is a state-of-the-art venue that will offer attendees an “experience” while attending market. Most importantly, retailers will be more productive with everyone under one roof.”

To get flooring buyers and retailers excited for the upcoming 2020 market, the SWFM team will begin holding drawings throughout the year to win a private tour of the AT&T Stadium during the 2020 market. The first drawing for this highly coveted experience will be held during the first day of the 2019 SWFM, January 9th, during the happy hour from 4 – 7 PM. Ten lucky winners will be selected to tour the AT&T Stadium – the new home of the Southwest Flooring Market.